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As one of the world's greatest sportswear brands, Nike produces tens of thousands of pairs of sports shoes every year. It was conceived by Bill Bowman and Philip Knight in 1962, followed by the actual name Nike in 1978. The brand's trademark "tick" or "Swoosh" is now instantly recognizable around the world. The brand keeps innovating new designs and reissue it's classic - in doing so, Nike has developed a cult following. Nike, with its novel and fashionable sneakers, occupies a leading position in the sportswear industry. Super cool sneakers and hi-tops lead a series of bold shoes. Fashion-oriented collections refer to directional detail design, with a strong modern color palette taking center stage, comfort and durability are still the core of the brand.